Spec Work
Random spec pieces where I got to have a little fun and do something interesting. Some of them are for clients, some are from college and one is a Mother’s Day present for my Grandma.
This short-lived client was mainly PPC (specifically Google Search Ads) and SEO. They only signed on for a handful of creative services, but they desperately needed a creative overhaul. I came up with and fully designed this LinkedIn carousel concept in Photoshop to target bakery owners, who tend to be more creative.
At the time, I just wanted to do something different than the depressing “🚀 Elevate Your Refrigeration Game and Force Multiply Your ROI Across Synergistic Workflows For Optimum Stakeholder Value 🚀” which was gaining popularity at the time.
Below is what they were doing before. I didn’t cut it off, it just ends there.
Sam and Clem is my Grandma’s children’s book. It was sitting in a PDF, and I turned it into a fully interactive e-book for Mother’s Day. She has more stories. I plan to turn the rest into e-books and create a website to host them and maybe an app as well.
You can test it out.
I fully concepted and designed this for a print ad class. The assignment was to take a product typically marketed to one sex and make it appealing to the opposite. I chose concealer (this was pre-looksmaxxing) because it offers the practical benefit of looking fresh and well-rested, despite being a mess the night before. I went with a neon sign outer glow effect to go with the theme.
The assignment was to highlight a key differentiator of Excedrin. I chose the fact that it contains caffeine to mitigate the post-migraine fog and drew a comparison to thunderstorms.
Excedrin: Thunderstorms
LIGHTNING, THUNDER, AND RAIN. TREES RUSTLING
Thunderstorms don’t end once the skies clear. They leave a trail of debris and chaos in their wake. Like thunderstorms, severe headaches and migraines don’t end once the pain stops. Their aftermath can leave you feeling groggy and not like yourself. Excedrin is the only OTC pain reliever with caffeine to help you recover from the after effects of severe headaches and migraines.
LIGHTNING AND THUNDER STOPS. BIRDS CHIRPING
Excedrin brings relief in as little as 15 minutes and keeps you you all day long. Reach for an Excedrin at the first sign of pain for fast relief and recovery. Excedrin. Recovery is on the way.
